by Rahul Saha | Aug 10, 2021 | Marketing Basics
Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice. Marketing leaders crediting it for efficient, streamlined communications...
by Rahul Saha | Jul 26, 2021 | Marketing Basics
That’s what most people seem to care about. How big a brand, how much market share, how many online followers. Too many marketers spend most of their time running a hype show, trying to get just a little bigger. The thing is, tall sunflowers have deep and complex root...
